"Grilled Cheese Day" at Applied Audio & Theatre Supply started way back, even before our first official "Grilled Cheese Day" in 2006. It all started on accident, really, when ETC (Electronic Theatre Controls) sent us their annual holiday gift, a box of cheeses. We began to get creative with this box of cheeses, and ended up making grilled cheese sandwiches with it. As customers would come and and go through the shop, we would offer them a sandwich. They loved it, and so did we. So in 2006, we created our "1st Annual Grilled Cheese Event." It was a hit, so much so, that we decided to do it a second year, and so on. We never could have expected that this sort of "cheesy" (pun intended) event would be such a hit with our customers, and lead to so many lasting relationships. It was truly a day to show our customers how much we appreciate them, to network, and to have a good time. This tradition continued (officially) for ten years. By 2015, for the tenth anniversary of "Grilled Cheese Day," the event became so 'big' that we had run out of space. As much as our fans love Grilled Cheese day, and we do too, we were in a tough position. For the next three years, we've had multiple customers reminisce and ask when we were going to bring the event back. So in 2018 we decided to start a new tradition, different than Grilled Cheese day, but just as awesome, the AATSXpo.